SEO strategies and tactics are extremely important to have greater growth online. Creative experts must ensure that SEO methods are based on each company’s business needs to obtain better results.
Digital marketing tactics and strategies need to be updated and customized to stand out from your competition. It is important to keep up with the latest trends in SEO practices to increase your search engine rankings.
Below is a list of the 11 best SEO tactics and practices.
11 Best SEO Strategies and Practices
To have a better positioning in the main search engines, you should take into account the following strategies:
1. Optimize your website for Google Discover
Google Discover is a feature that appears just below the search bar on the home page for mobile phone users. It is a feed that aims to recommend content to users related to their previous searches.
Depending on your preferences and interests, it will present you with the most suitable search queries. Therefore, if you want to increase your traffic on your website, you must optimize your website for Google Discover. To be successful with this SEO strategy, you must take into account the following aspects:
- Optimize your website for Accelerated Mobile Pages (AMP).
- Strengthen the quality of your website content.
- Use good-resolution videos that can enhance your website.
- Use high-quality images that attract users.
2. Use featured snippets
One of the most important SEO strategies and tactics is using featured snippets. These special search results appear at the top of the search engine.
Featured snippets often benefit organic search because they tend to get more clicks from users. This will allow you to increase your website traffic and reach your target audience quickly. It would help if you did detailed keyword research to improve results.
It would help to use the appropriate word count for such featured snippets. They should be between 40 and 50 words. On the other hand, you can use an inverted pyramid style for your featured snippet writing.
3. Focus on the main vital elements of the web
Focusing on the main lifebloods of the web allows you to maintain a modern website for a better user experience. The three main vital elements of SEO are:
A. Paint with higher content (LCP)
The painting with the highest content (LCP) represents the loading time of your website. That is, it will tell you the exact time it takes to load all the content on the website. For Google, page speed is one of the main elements of the user experience.
It would help if you considered using images and light elements to improve the loading speed of your web page.
B. First Delivery Delay (FID)
The first delivery delay is the time it takes for input elements on your web page to respond. These can be a main form or a scroll, and the time they take to load can work for you or hurt you.
Use lighter themes and seek help from a qualified web developer who can improve the user experience.
C. Cumulative Design Change (CLS)
This measures the number of elements on your website that change as the page loads. The cumulative design change will be able to measure the instability of the elements of the website, which can represent a bad experience for your audience.
4. BERT algorithm
You should pay attention to the BERT algorithm in SEO strategies and tactics. According to experts, the new Google algorithm may affect almost 10% of search queries. Therefore, you must start implementing modern and effective SEO strategies so your website can appear in the first place on Google.
The content of your website will be one of the most important aspects of optimizing your website for the BERT algorithm. Your content must be appropriate and respond to the user’s intent, so write useful, informative, and concise content.
It will help if you avoid unnecessary or fancy words. It would help if you always used easy-to-understand language that can enhance search intent.
5. Quality of content
As mentioned in the strategy above, you must make content easy to understand that is in line with the search intent of the audience. You must optimize the content, keywords, images, and backlinks based on user intent.
The content must be attractive, easy to understand, and informative to attract your target audience and stand out from your competitor. Having high-quality content will allow you to increase your website traffic and rank better in search engines.
6. Use long-tail keyword phrases
Now Google understands that there are associated words for each type of search. They are phrases that can contain one or more keywords related to the search. Although short keywords can be useful and competitive, you can also use long-tail keywords to boost your website.
Long-tail keywords are another of the most used SEO strategies and tactics in 2023. The important thing is that you find the right targeting of your keywords to optimize your website.
7. Use relevant titles and descriptions
Your website titles and meta descriptions should be relevant and describe the purpose of your website. They are tags that can define your content so that users and search engine algorithms can know what your content is about.
It would help if you created catchy and catchy titles and descriptions to attract more users to your website.
8. Generate effective and quality backlinks
Another of the main SEO strategies and tactics (SEO strategies and tactics) is to generate useful and high-quality links. Google and other search engines continue using links to rank website content.
The backlinks will be a kind of testimonial that these search engines use to rate the quality of your content. It would help if you used connections with companies that are in the same niche and with reliable and reputable websites.
9. Quality images
If you want to succeed with your digital marketing strategy, you must incorporate high-quality images on your website. Images are an effective tool to increase website traffic as they attract consumers’ attention.
Images are one of the SEO strategies and tactics that will help you optimize your website in 2023. You can use data tables, illustrations, Graphs, infographics, etc. These images will also allow you to appear in featured snippets and image tabs on Google.
You must use creative images that are properly formatted to avoid navigation problems.
10. You should focus on technical SEO
For the best results in SEO strategies and tactics, you should focus on technical SEO. This is a way to help Google’s algorithm find and crawl the content on your website.
The sitemap and the SSL certificate are some of the main elements of technical SEO. Technical SEO allows you to increase your rankings in Google organically.
11. Perform frequent SEO audits
SEO audit is one of the top SEO strategies and tactics of 2023. They will help you achieve your business goals and effectively advertise online. It will allow you to find and detect errors on your website to improve your positioning.
Perform an SEO audit regularly to improve the user experience and have a quality website.