Rev ABM (Revenue-Based Account-Based Marketing)
Rev ABM (Revenue-Based Account-Based Marketing)
Traditional ABM focuses on engagement—we focus on revenue. Our Rev ABM strategy aligns marketing and sales to drive conversions from your most valuable accounts.
What We Offer
We don't just throw a net; we bring a laser-focus. Using available data, firmographic filters, buyer intent signals, and lead scoring, we use our expertise to find the accounts that are most likely to close and are worth the time and effort. This helps our customers cut through the noise and focus their efforts where they will pay off the most—be it to try closing leads, nurturing them or trying to increase strategic sales pipelines.
We don't just target "decision-makers." Our team makes maps of buying committees, figures out who the influencers and approvers are, and comes up with campaigns that address the needs of all stakeholders, from IT to Procurement to Finance. This makes sure that no gatekeeper is left out and that no deal falls through because of gaps in communication.
No more generic nurture tracks. Our 1:1 and 1:few campaigns and tailored for to each client, including messaging, content, landing pages, email sequences, and the collaterals that would be the most relevant for the specific business challenge being addressed through marketing. Our assets are customized based on the industry, the stage of the buying process, and the pain point to make sure they are as relevant as possible and keep the deal moving forward across all the ABM tiers at play.
Rev ABM only works when sales and marketing work together. We make sure that both teams know who's in the market, what they've seen, and what's coming up by setting up aligned cadences, shared dashboards, and joint SLAs. Our enablement kits include pitch decks, battlecards, scripts, and ABM snapshots to give sales teams expert information that can be used for better and faster conversations and higher conversions.
Whether it is to lead to a custom case study when someone views a pricing page or to retarget ads after a product page visit, we can create intent-based triggers that account for human psychology and user behavior. We help enterprises to act when the interest peaks rather than after it cools thanks to these micro-signals.
Why It Matters
Traditional ABM stops at engagement. Ours doesn’t. We move beyond vanity metrics like impressions or clicks and optimize your ABM strategy to drive what actually matters—pipeline and revenue.
Here’s why that shift matters:
Aligned to Real Business Outcomes
We measure success by opportunities created, deals closed, and revenue realized—not with the MQLs that don’t convert. Every tactic, asset, and campaign is tied back to a tangible sales impact.
Zero Wastage. Every Account Counts
With Rev ABM, you’re not casting a wide net. With it, businesses invest in fewer, higher-value accounts that show strong buying signals. That means marketing teams tighten targeting, lower CAC, and increase CLTV.
Sales-Ready Leads, Not Just Marketing Handoffs
We enable marketing and sales teams to work in lockstep—with shared dashboards, aligned KPIs, and handoffs at the exact right moment. The result: No lead leakage, no missed timing, and a shorter conversion pipeline.
Revenue-Led Personalization at Scale
We use user behavior data, firmographics, and account intent to serve hyper-relevant messaging—without reinventing the wheel for every account. That means more traction without burning out marketing or pre-sales teams.
Compounding Impact
ABM isn’t a one-and-done play. The more you invest in it, the better it gets. We enable businesses to build deeper insights, stronger relationships, and a faster route to expansion and cross-sell opportunities over time.