Social Performance Marketing
Social Performance Marketing
We turn social media into a revenue-driving machine, combining organic and paid strategies to engage, convert, and retain customers.
What We Offer
We architect end-to-end campaigns on LinkedIn, Facebook, Instagram, and Twitter—defining objectives (awareness, traffic, lead gen), selecting ad types, and fine-tuning bids and budgets to hit your metrics.
Our team builds layered audiences—from core demographics to lookalikes based on your best customers—and sets up dynamic retargeting sequences that re-engage visitors with personalized offers.
We run rigorous multivariate tests on every element—image vs. video, headline length, CTA phrasing—to uncover the combinations that drive peak engagement and conversion.
Mapping the social-to-sales journey, we ensure seamless transitions: ad click → tailored landing page → automated drip series. Each stage is monitored and optimized to minimize drop-off.
We identify relevant micro-influencers and niche communities, negotiate partnerships or sponsored content, and manage group interactions to spark authentic conversations and amplify reach.
Using platform APIs and manual oversight, we implement bid automation rules that shift spend to the best-performing ads by hour, day, or audience segment—ensuring every dollar earns its keep.
Our custom dashboards pull in campaign, web, and CRM data to show social’s impact on traffic, MQLs, SQLs, and revenue influence—updated in real time for rapid decision-making.
We run weekly sprints of creative, targeting, and placement experiments—documenting results, rolling out winners, and retiring underperformers to create a compounding performance uplift.
Why It Matters
Turning social media from a brand channel into a revenue source—delivering measurable enterprise growth and pipeline acceleration.
Accelerated Pipeline Growth
Precision targeting engages key decision-makers, driving MQLs that enter your enterprise funnel faster.
Improved Sales Efficiency
Warm, qualified leads from social reduce cold outreach, freeing reps to focus on deal-closing activities.
Integrated Buyer Journeys
Social touchpoints sync with your web, email, and CRM workflows—ensuring seamless handoffs and consistent messaging.
Data-Driven Budget Optimization
Real-time performance analytics shift spend to the highest-ROI campaigns, maximizing enterprise impact per dollar.
Scalable Enterprise Impact
Continuous testing and refinement compound results, expanding pipeline and revenue predictably as you scale.